By Diana Hammell
The Caledonia Argus
When shopping for clothes, what are our major considerations? We think about style, of course, fit and how good it looks on our body. Whether our clothing is actually eco-friendly has not been a factor that historically we’ve had the option to think about. How about comfort? That hasn’t always been a consideration either – when arriving home from a day at work we will often change clothes as fast as we can into something more comfortable. We all want to purchase clothing made in the U.S., but that’s hard to do, and the choices we make aren’t always easy to clean and can tend to lose their shape.
Lynn Rostad Anderson of Spring Grove has begun to market a line of clothing that is everything we could wish for. The kikaPaprika line that Anderson markets from her home is comfortable, stylish, eco-friendly and made here in the good old U.S. The clothing is easy to clean and lasts for years, “helping you to actually build a wardrobe instead of just adding to a closet full of clothes that are wearing out faster than you can afford to replace them.” Currently, less than 100 consultants like Anderson nationwide are part of this marketing endeavor. Anderson is one of only three in Minnesota.
Anderson started to market these clothes this past fall and has a large following of nurses who work at Mayo Clinic in Rochester who absolutely love the line. “Nurses work in scrubs all day, then when they put on their regular clothes they feel constricted. When they wear Kika clothes they feel comfortable again,” Anderson said. “I asked them what was so appealing about the Kika line to them and they said it was so comfortable.”
Style doesn’t need to be sacrificed to comfort, and the examples Anderson has are beautiful and very flattering with something for every body type. Anderson says the clothes travel very well and are all wash and dry; they keep their shape and stay looking new.
“This line fits everyone – teenagers, young adults, middle age persons and seniors,” Anderson said. “The styles work for any age group and body type. They know what’s going on in Paris – what colors and new styles are big now.”
“I’ve always been a clothes-horse,” Anderson said. “I have closets full of clothes that I think I should wear to get some use out of, but I find that I only want to wear my kikaPaprika clothes. I want to live in the stuff.” Anderson enthused that only a few basic pieces are necessary to allow for column dressing where the wearer can mix and match to create an entire wardrobe.
There is also a collection of coordinating accessories like scarves. The money earned each season from the accessories go to charities to benefit women in need.
Anderson also sells sheer scarves or heavier pashminas from Victoria Sazama.
The KikaPaprika line uses a variety of eco-friendly fabrics, including 100 percent organic cotton, Tencel, a recycled poly organic cotton blend and repurposed fabrics.
Organic cotton is grown without synthetic pesticides and insecticides on farms that have been free from the use of synthetic pesticides/insecticides for at least five years. Cotton is considered the world’s “dirtiest” crop due to the heavy use of insecticides in its cultivation, the most hazardous pesticide to human and animal health. Cotton covers 2.5 percent of the world’s cultivated land yet uses approximately 25 percent of the world’s insecticides and more than 10 percent of the pesticides, more than any other single crop. It can take almost one third pound of synthetic fertilizers to grow one pound of raw cotton in the U.S., and it takes just under one pound of raw cotton to make one T-shirt. Most manufacturers claim their clothing is organic with as little as seven percent organic cotton in their manufacturing.
Tencel is 100 percent natural, luxuriously soft and is created from eucalyptus pulp. Eucalyptus grows fast, doesn’t use much water and originates from sustainable forest plantations.
Plastic water bottles are recycled into polyester for the poly-blend. The bottles are sorted by color and caps and bases are removed along with any foreign objects. The clean containers are then crushed into tiny chips, the plastic is heated then forced through spinnerets. The thread that is produced is combined with organic cotton and knit into super soft fabrics.
Repurposed fabrics are used in limited edition garments instead of being discarded in a land fill. The dyes and dye processes kikaPaprika use comply with the Global Organic Textile Standard (GOTS), making them the safest permanent dyes on the market.
Kim Shaw was the visionary behind kikaPaprika. When she founded kikaPaprika, she envisioned a clothing line that would allow women to look and feel great, that is ultra-comfortable and stylish. She also worked her business format into one that could empower women – her consultants such as Anderson – with a real business opportunity. She has over 15 years of leadership and direct sales experience.
Shaw’s daughter Kirstyn is the other half of the kikaPaprika dynamic duo. After graduating from UCLA and embarking on a successful business career, Kirstyn decided to follow her own passion by returning to school for an advanced degree in Apparel Manufacturing Management. She joined her mother at kikaPaprika after graduating from the Fashion Institute of Design and Merchandising (FIDM). Together they make a formidable team.
Kim and Kirstyn work together from concept to production to develop every piece in the line.
This kikaPaprika collection is sold through an in-home party system and the hostess receives benefits, or a shopper may book a private appointment. Anderson said that although the party system has taken off for her and people are booking parties, she didn’t intend to press clients into hosting parties.
“A person can organize a few friends and come to my house,” Anderson said. “That way no one has to feel they have to worry about preparing food or cleaning their house for a party. They can come to my house and just enjoy themselves. A host gets 50 percent off clothing. Then, if a guest at her party books a party too, the original host earns another 50 percent off again.” A shopper can look at the entire collection online at kikaPaprika.com, but purchasing must go through a consultant.
Anderson can be contacted at her home on Black Hammer Road outside of Spring Grove at (507) 498-2639 or at www.LynnRostadAnderson.kikapaprika.com.